---
title: 641 – Make It Attractive
description: This week on WELSTech we share the story of one school’s largely digital rebranding efforts that gave them community recognition and a large enrollment increase. We also have more from our Atomic Habits book discussion, a couple of great picks of the week, free early childhood education resources and more! The interview Rebranding for Outreach […]
---

[WELSTech ](https://welstech.wels.org)

# [641 – Make It Attractive](https://welstech.wels.org/2020/11/03/641-make-it-attractive)

 Written by [Sallie Draper](https://welstech.wels.org/author/sallie-draper) | Nov 3, 2020 3:00:53 PM

This week on WELSTech we share the story of one school’s largely digital rebranding efforts that gave them community recognition and a large enrollment increase. We also have more from our *Atomic Habits* book discussion, a couple of great picks of the week, free early childhood education resources and more!

[https://welstech.blob.core.windows.net/audio/WELSTech_Episode_641.mp3](https://welstech.blob.core.windows.net/audio/WELSTech_Episode_641.mp3)

Podcast: [Download](https://welstech.blob.core.windows.net/audio/WELSTech_Episode_641.mp3) (Duration: 52:14 — 25.1MB)

### The interview

Rebranding for Outreach – Brian Polfer serves on the Board of Education at [Carlsbad Christian Academy](https://www.carlsbadchristian.com/), the school ministry of [Beautiful Saviour Lutheran Church](https://www.beautifulsaviour.com/), Carlsbad, CA. He joins Martin and Sallie to share details of the steps they took to more than quadruple their school enrollment this year – from changing the school name to Google and Facebook advertising to a mobile-friendly website and more.

- [Read Brian’s detailed overview of the efforts (PDF)](https://welstech.blob.core.windows.net/audio/Tech%20documents/Carlsbad-Christian-Academy-Rebrand-by-Brian-Polfer.pdf)

### The discussion

Temptation Bundling – Martin and Sallie explore the second law of [*Atomic Habits*](https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299/ref=sr_1_1?crid=2DHM4OZZHEDKQ&dchild=1&keywords=atomic+habits&qid=1598382910&sprefix=atom%2Caps%2C202&sr=8-1) by James Clear, which adds temptation (incentive) bundling to habit stacking (chapters 8-10).

### Picks of the week

- [Follow the Lutheran Women’s Missionary Society (LWMS) on Facebook](https://www.facebook.com/LWMS.WELS/)
- [GitMind](https://gitmind.com)

### Ministry resource

[Christmas Event Planning Amid COVID-19](https://churchtechtoday.com/2020/10/14/christmas-event-planning-amid-covid-19/) from Church Tech Today

- Check out the WELSTech project planning book, [*With All Your Heart*](https://www.amazon.com/All-Your-Heart-Faith-based-Organizations/dp/153690709X/ref=sr_1_12)

### Community feedback

- Bandwidth monitoring
- [Who Is Martin Luther?](https://sites.google.com/view/and-i-can-go-and-tell/religious-books-resources/who-is-martin-luther) and [more Early Childhood Education resources](https://sites.google.com/view/and-i-can-go-and-tell/religious-books-resources) from Dr. Sharon Burow

### WELS now

ChristLight Sunday School at Home is extended through Winter and Spring!

[Pastor Donn Dobberstein, Administrator of WELS Discipleship, shares thoughts on the program](https://www.youtube.com/watch?v=nU7mUmcZus8).

### Next time

Edtech with Rachel Feld and Jason Schmidt!

### Get involved

- Add comments
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[View full post](https://welstech.wels.org/2020/11/03/641-make-it-attractive)

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