---
title: Episode 045 – Nov 12 2008
description: "This week on WELSTech Martin and Sallie are celebrating National Distance Learning Week.  They also interview WELS member and businessman John Simonson on web marketing techniques. The discussion: Check out Martin’s completed deck project National Distance Learning Week – Distance education is growing in popularity, and with today’s Web 2.0 tools, the barriers to creating your own distance […]"
---

[WELSTech ](https://welstech.wels.org)

# [Episode 045 – Nov 12 2008](https://welstech.wels.org/2008/11/12/episode-045-nov-12-2008)

 Written by [Sallie Draper](https://welstech.wels.org/author/sallie-draper) | Nov 12, 2008 5:00:14 AM

This week on WELSTech Martin and Sallie are celebrating National Distance Learning Week.  They also interview WELS member and businessman John Simonson on web marketing techniques.

[https://wels2.blob.core.windows.net/welstech/welstech-podcast-11-12-08.mp3](https://wels2.blob.core.windows.net/welstech/welstech-podcast-11-12-08.mp3)

Podcast: [Download](https://wels2.blob.core.windows.net/welstech/welstech-podcast-11-12-08.mp3) (22.0MB)

### The discussion:

- Check out [Martin’s completed deck project](http://gallery.me.com/martin.spriggs#100066)
- National Distance Learning Week – Distance education is growing in popularity, and with today’s Web 2.0 tools, the barriers to creating your own distance learning initiative are virtually gone.  Martin and Sallie discuss the components of a distance learning offering and share tips for starting your own objective-based online learning.  We also showcase WELS’ many online learning resources for Bible study, ministry support and more. 
    - www.wels.net/jump/ndlw

### The interview:

- Search Engine Optimization (14:56) –  WELS member John Simonson from [Good Shepherd](http://www.goodshepherdwels.org/) in West Bend, WI is a business owner of a web development company, [WebStream Dynamics](http://webstreamdynamics.com/).  John joins Martin and Sallie to share his knowledge on marketing web sites and search engine optimization, and we look at applications of these techniques for church web sites. 
    - Google’s [Keyword Tool](https://adwords.google.com/select/KeywordToolExternal)
    - Submit web sites for free to the top three search engines: 
          - [Google](http://www.google.com/addurl/?continue=/addurl)
          - Yahoo
          - [MSN](http://search.msn.com/docs/submit.aspx)
    - Add a free business listing to MSN Live Search
    - Add a free listing in Google Maps
    - Evaluate your site with John’s [Title Tag and Meta Description tool](http://seo-tools.webstreamdynamics.com/)

### The tidbits:

- Picks of the week (31:35) 
    - Mindjet [MindManager 8](http://www.mindjet.com/campaign/click.aspx?campID=81) upgrade – [Free trial download](http://www.mindjet.com/campaign/click.aspx?campID=82)
    - USB-based speaker phone from ClearOne – [CHAT 50](https://www.clearone.com/chat-50-0)
- Of interest (37:29) 
    - Live streaming of the Western Regional Choral Festival concert 
          - November 16 @ 2 p.m. CST from Minnesota Valley Lutheran High School in New Ulm, MN
- Community feedback (39:18) 
    - The [WELSTech facebook group](http://www.facebook.com/group.php?gid=28973145720) has 94 members! Will you be member 100?
    - Ryan Rosenthal from [Faith](http://www.faithlutheranfdl.org/) in Fond du Lac, WI shared a link to [LibriVox.org](http://www.librivox.org/).  The goal of the site is to make all public domain books available as free audio books.
- Coming up on WELSTech (42:53) 
    - Episode 046 – We’ll take a look at “Event Driven Marketing” as you prepare your web site for the Advent and Christmas season.  The interview will be with Brian Shaffer of [FinalWeb.net](http://www.finalweb.net), and he’ll share new features being implemented for their web hosting customers.

### The featured artist:

- This week we close with the music of In His Service featuring WELS musicians Dr. Patricia Backhaus and Valerie Floeter ([www.adagioconcepts.com](http://www.adagioconcepts.com/)) – *Gabriel’s Message* from their CD titled In His Time (45:03)

### Get involved:

- Add a comment below
- E-mail: [welstech@wels.net](mailto:welstechpodcast@wels.net)
- Voice mail: 414-375-2334
- [del.icio.us](http://del.icio.us/tag/welstech) tag: *welstech*
- Join: 
    - WELSTech [listserve](http://messenger.wels.net/mailman/listinfo/welstech)
    - WELSTech on [facebook ](http://www.facebook.com/group.php?gid=28973145720)

[View full post](https://welstech.wels.org/2008/11/12/episode-045-nov-12-2008)

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